Company History
Marketing Solutions, Inc. (MSI) is the fastest growing provider of Customer Relationship Management (CRM) solutions for community FIs. MSI, headquartered in Birmingham, Alabama, was organized in 2000 to fill the demand by community FIs for a totally outsourced, web-based, easy-to-use, effective and affordable CRM solution to better serve their clients and sharpen their competitive edge.
The challenge was to come up with a system to replace the traditional legacy MCIF system of the past which has typically been a much more complex, expensive and overhead-intensive software system designed to simply generate facts and figures.
MSI met the challenge by developing CONNECTIONS, the only web-based CRM solution for community FIs that interfaces with their core processing system while implementing an extensive database marketing plan for each institution. In addition to providing the traditional CRM functions, CONNECTIONS provides community FIs with a simple, easy to use and cost effective way to automate much of their sales, marketing, and client facing initiatives. CONNECTIONS also greatly enhances a community FIs effectiveness in cross selling its products and services within its client base or to selected "target" lists of prospective clients outside of their CIF.